Good vibes only
An energetic marketing and copywriting cheerleader
I’m Krysten, aka Kiki – hello!
I’ve always been a big believer in uplifting others and spurring people on. The fact that I get to do this for a living is a huge win for me.
Whatever your role or size of business, you should feel motivated, proud and inspired by your business – if you’re not, something needs to give. I want you to celebrate your brand and have tingly feel-good feelings about all aspects of it – your wider marketing strategy, tone of voice, content, image, reputation and personality. Do you give your customers and prospects a consistent on-brand experience? What impression are you making? Are you attracting your audience as best you can?
If your marketing and copywriting needs a some work, I’ll work with you in a positive way with clear goals. Working with me, you’ll get over ten years of marketing and copywriting experience – your head will be firmly in the marketing game and your words will be cheering the hell out of you. I aim to deliver an honest, feel-good way of working.
When it comes to copywriting, my Journalism degree massively comes in to play. I know what makes a good story, how to adapt your messages to different channels and what ignites interest in your audience. I love to create an authentic tone of voice that resonates with you and your audience, develop bang-on key messaging and use strong story-telling to champion your brand. I can produce reams of relevant, thoughtful content to get you out there including blogging, emails and ads.
Having worked as a senior marketer in small and large businesses, as well as being a small business owner, I know how overwhelming things can get. I’ve learnt to prioritise my time doing the things I’m ace at (like marketing and copywriting the hell out of your business) and farming out the rest of it (accountant, admin support and IT). Your time is precious, so spend it wisely.
I have had the privilege of dabbling in luxury property and lifestyle brands, a national lifesaving charity, BAFTA-winning children’s TV, award-winning international creative agencies, global powerhouses, household names and fledgeling startups. Take a nosey at my portfolio for a little taster.
“It is important to remember that we all have magic inside us.“~JK Rowling ~
At home, I’m on a daily whirlwind adventure with my two boys Fred and Joshie (oh the fun we have and mess we make!), alongside my four-legged hairy best friend, Lady Coco (woof!), and two-legged hairy chocolate-eating partner in crime, Matt (hubby).