Need your words to work harder?
Copywriting with some serious kapow!
1-2-1 Copywriting Coaching
I can deliver tailored, creative copywriting coaching to help you best promote your brand. You’ll feel empowered and confident to create more content and communicate with your customers/audience more often. Some of the things we can cover:
- Copywriting basics
- Tone of Voice development
- Brand comms bible
- Call to actions
- Key messages
- Case studies
- Web copy
- SEO and meta descriptions
- Creating the right content
- Content ideas
Let’s audit the hell out of your copy! I can provide a one-off audit of your website, emails, social or print marketing, and give you tips on how to improve your copy and use on-brand words that showcase your brand.
Tone of voice and key message development
Does your business have a strong and true-to-you tone of voice with clear and consistent key messages? You need to ensure brand clarity and high-impact messaging that will make your target audience take action. I can develop a tone of voice brand bible and suite of go-to key messages that perfectly sum up your business offering, reputation, and unique selling point.
From informative to sales, quirky to entertaining, I can use the right language, tone of voice and inject the right amount of personality into your comms to get people to take notice and, most importantly, take action.
Writing for the web isn’t easy – it needs to grab the readers attention within seconds to keep them from bouncing elsewhere. I can write your entire website, give your current site a much-needed shake-up or edit your content. You should feel nothing but pride for your site!
SEO content writing
Gone are the days of ‘keyword stuffing’. Google is much smarter than that now. I can provide optimised web content that will incorporate the right keywords to help direct the right visitors to your site. I’ll create strong headers and meta descriptions, alongside your page copy.
Blogs are the best way to keep your site optimised, keep your target audience interested and informed and inspired. From ‘how-to’ pieces to company updates, product launches to topical articles. I can provide you with excellent shareable content for your social, email and PR activity.
Real-life case studies are golden. Nothing sells like genuine projects and real people. I have a huge amount of experience interviewing and researching for stories and case studies to ensure you’re getting the most out of your brand and getting the content out there.
Whether you need online or offline ad copy, I have heaps of experience writing ads that are emotive, clever and tailored to your target customer.
To those who think DM is dying a slow death, I believe it still has its place – depending on the product and the target customer. I can write personalised letters that will inform, update and promote your business, product or event.
Emails are having to work harder than ever given the competition in the average inbox now, so the subject and content is crucial. I can write targeted and appealing content to help you get those all-important click-throughs.
Brand collateral and brochures
Whether you need a simple proofread and edit of flyers or need an in-depth company brochure writing from scratch. I can get to the heart of your business needs and ensure they are genuinely showcased in all your collateral.
“Don’t Gobblefunk around with words.”~ BFG ~