Toucan Blue – Web Copy

Web Copy for new online retailer The founder and MD of Toucan Blue got in touch with me to ask if I could create a compelling, fun-loving ‘About Us’ page that translated the brand ethos perfectly. THOUGHTFULLY DESIGNED AND CAREFULLY MADE IN BRITAIN WITH QUALITY FABRICS, TOUCAN BLUE OFFERS CHILDREN CLOTHES THAT ARE HARD WEARING,…

Toucan Blue

“Krysten is a fabulous copywriter and marketing professional who I would highly recommend.”

ISOLA Garden Design – Web and Ad Copy

Copywriting and Message Development for high-calibre Warwickshire Garden Design Company Once again, this project came from a recommendation, and I loved every second of it! I initially met with the team to discuss their exciting rebrand and understand what they needed from a comms and copywriting perspective. In total, I provided new taglines, fresh key messaging,…

5 lessons in year one as a freelance copywriter

Oh So Co Co copywriting and communications is off to a flying start… There’s no denying that going it alone and delving into the unknown self-employed world takes a huge amount of courage, tenacity and faith in oneself. But for me, I knew I loved copywriting and communications, had enough experience to know I was good at it and…

5 reasons a copywriter is your website’s super weapon

Your words are your super weapon – use them wisely Ok, so given I’m a professional copywriter I would say this, right? But hear me out… It literally pains me to see poor copy on a website. Not everyone is a wordsmith and there’s a reason why I get paid good money to do what…

Spring = Social Digital Detox

Forget fad diets, fleeting mindfulness mantras and the umpteenth promise-to-self to eat ‘clean’, this Spring I’ll be taking on a mighty challenge; a social digital detox.