Toucan Blue

Web copywriting for new clothes retailer “Krysten is a fabulous copywriter and marketing professional who I would highly recommend. She instantly understood the brief and what I was looking for and delivered a fantastic response.” Kate Cooper, Founder/MD. Effectively communicating and copywriting the brand essence Having worked with Kate in the past (she was once…

ISOLA Garden Design – Web and Ad Copy

Copywriting and Message Development for high-calibre Warwickshire Garden Design Company Once again, this project came from a recommendation, and I loved every second of it! I initially met with the team to discuss their exciting rebrand and understand what they needed from a comms and copywriting perspective. In total, I provided new taglines, fresh key messaging,…

5 lessons in year one as a freelance copywriter

Oh So Co Co copywriting and communications is off to a flying start… There’s no denying that going it alone and delving into the unknown self-employed world takes a huge amount of courage, tenacity and faith in oneself. But for me, I knew I loved copywriting and communications, had enough experience to know I was good at it and…

5 reasons a copywriter is your website’s super weapon

Your words are your super weapon – use them wisely Ok, so given I’m a professional copywriter I would say this, right? But hear me out… It literally pains me to see poor copy on a website. Not everyone is a wordsmith and there’s a reason why I get paid good money to do what…

The Freelance Brigade

Free-flowing sharing of knowledge and been-there-done-that experience tips a go-go!